U.S. Retail Shipper Improves Shipment Visibility Across Global Supply Chain
A California-based retail shipper sourcing products from Asia centralizes supplier booking coordination and gains end-to-end shipment visibility with WOWL.
Before WOWL
Before WOWL, the team relied on fragmented tools, spreadsheets, and email to coordinate 7,500 containers per year — leaving measurable savings on the table across coordination, documentation, and equipment utilization.
- Freight booking data scattered across multiple vendor portals and email chains
- No centralized visibility into cargo readiness dates or shipment milestones
- Operations team spent significant time manually tracking shipments across carrier websites
- Demurrage and detention charges were recurring issues due to poor coordination
- Warehouse teams had no advance visibility into inbound containers
Where the $150 / Container Savings Comes From
The $150-per-container figure breaks down into six measurable operational wins delivered by centralizing booking, milestone, and logistics coordination on one platform.
Meeting Carrier MQC Commitments
Better shipment planning ensures contracted carrier volumes are met, avoiding minimum quantity charge penalties and maintaining preferential rates.
Reduced Demurrage & Detention
Advance visibility into shipment ETAs allows warehouse teams to schedule receiving appointments proactively, reducing terminal storage time and late pickup penalties.
Faster Container Unloading
Pre-scheduled dock appointments and labor allocation reduce container dwell time at the warehouse, accelerating unloading throughput and reducing per-diem exposure.
Quicker Container Return to Carriers
Faster warehouse processing allows containers to be returned to carriers several days sooner on average, directly reducing detention charges and chassis rental costs.
Reduced Chassis Usage
Better coordination between suppliers, carriers, and warehouses cuts average chassis usage per container from 6 days down to 2.5 days, delivering direct savings on chassis rental fees.
Improved Warehouse Efficiency
Automated milestone tracking eliminates manual carrier website checks and email chasing, freeing logistics staff for higher-value exception management and strategic planning.
See how much time and cost you could save — in one demo
WOWL helps you centralize operations, reduce delays, and eliminate manual work — in as little as 12 weeks.